Fundraising

7 min read

A data room investors actually read

Twelve documents, in a fixed order, with one page of answers up front. The data room template every Daybreak company uses in the raise phase.

By Kofi Mensah

Investors spend minutes, not hours, in a data room before deciding whether to dig in. The order matters more than the volume.

The first page

Open with a single page that answers the six questions every partner asks: how fast are you growing, how much does a customer cost to win, how long do they stay, how much cash do you have, what will this round buy, and why now.

The twelve documents

After that page come the model, the cohort table, the customer list, the cap table, contracts and the team plan. Each one is named the same way in every company’s room, so investors who have seen one Daybreak room can find their way around the next.

Create a free website with Framer, the website builder loved by startups, designers and agencies.