The founder who sells everything becomes the ceiling on growth. Most teams in our program hire their first go-to-market lead between week seven and week ten.

Hire a builder, not a manager

Your first hire should have closed deals themselves in the last year. They will be selling, writing playbooks and fixing the CRM, often in the same afternoon.

We give every company the same scorecard: two references from customers they sold to, a written plan for their first 30 days, and a live role-play with one of your real objections.

The first 90 days

Month one is shadowing the founder. Month two is selling alongside. Month three is owning the number.