Week 0 against week 16.
Monthly revenue posted to the cohort board at the first and last Friday review.
Week 0$16k
Week 16$40k
2.5×
Growth in 16 weeks
$3.5M seed
Raised after Demo Day
Cohort 08
Spring 2026
What changed.
Week 0
Northwind had many pilots and few conversions.
During the program
We set a 30-day pilot with a fixed success metric and a price agreed up front.
Week 16
Pilot conversion went from 20% to 65%.